Transformasi digital pengelolaan penjualan dan keuangan pada Umkm Pray Florist
Digital transformation of sales and financial management in the MSME Pray Florist
DOI:
https://doi.org/10.46549/igkojei.v7i4.720Keywords:
Digital Transformation, Finance, MSEMs, Sales, Smart Dashboard , Dashboard Cerdas, Keuangan, Penjualan, Transformasi Digital, UMKMAbstract
ABSTRACT
Micro, Small, and Medium Enterprises (MSMEs) continue to face challenges in managing sales and financial activities, particularly due to manual record-keeping processes. Pray Florist, an MSME operating in the fresh flower business, still relied on handwritten notes and simple spreadsheets for transaction recording, resulting in difficulties in report generation and business decision-making. This community service program aimed to support the digital transformation of Pray Florist through the implementation of a web-based smart dashboard. The program employed a Participatory Research approach consisting of planning, design, development, training and mentoring, and evaluation stages. The results showed that the developed system was able to assist the partner in recording transactions, generating sales and financial reports, and presenting business information through a visual dashboard. Evaluation results indicated that the dashboard helped users better understand business conditions, supported data-driven decision-making, assisted promotional strategies, and improved flower inventory planning. Although several features still require further improvement and more intensive utilization, the implemented system has contributed to improving operational efficiency and supporting the digital transformation of Pray Florist.
Keywords: Digital Transformation; Finance; MSEMs; Sales; Smart Dashboard
ABSTRAK
Usaha Mikro, Kecil, dan Menengah (UMKM) masih menghadapi berbagai kendala dalam pengelolaan penjualan dan keuangan, terutama akibat proses pencatatan yang dilakukan secara manual. Pray Florist merupakan UMKM di bidang penjualan bunga segar yang masih menggunakan nota tulis dan spreadsheet sederhana untuk mencatat transaksi sehingga mengalami kesulitan dalam penyusunan laporan dan pengambilan keputusan. Kegiatan pengabdian masyarakat ini bertujuan untuk mendukung transformasi digital pada Pray Florist melalui implementasi dashboard cerdas berbasis web. Metode yang digunakan adalah pendekatan partisipatif (Participatory Approach) yang terdiri atas tahapan perencanaan, perancangan, pengembangan, pelatihan dan pendampingan, serta evaluasi. Hasil kegiatan menunjukkan bahwa sistem yang dikembangkan mampu membantu mitra dalam pencatatan transaksi, penyusunan laporan penjualan dan keuangan, serta penyajian informasi bisnis melalui dashboard visual. Berdasarkan hasil evaluasi, mitra menyatakan bahwa dashboard membantu memahami kondisi bisnis, mendukung pengambilan keputusan berbasis data, membantu strategi promosi, serta mendukung perencanaan stok bunga. Meskipun masih diperlukan penyempurnaan pada beberapa fitur dan peningkatan intensitas penggunaan, implementasi sistem telah memberikan manfaat dalam meningkatkan efisiensi pengelolaan usaha dan mendukung transformasi digital pada UMKM Pray Florist.
Kata kunci: Dashboard Cerdas; Keuangan; Penjualan; Transformasi Digital; UMKM
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