Edukasi branding strategi usaha keripik ampas tebu sachiips pada santri pondok pesantren Al Usmaniyah
Education on branding strategy of sachips bagasse chiips business for students of Al Usmaniyah islamic boarding school
DOI:
https://doi.org/10.46549/igkojei.v6i2.533Keywords:
Branding, Sugarcane Dregs Chips, Community Service, Economic Empowerment, Social Media, Kripik ampas tebu, Media sosial, Pemberdayaan ekonomi, Pengabdian masyarakatAbstract
ABSTRACT
This community service activity aims to provide an understanding of the need for a branding strategy for the Sachiips Bagasse Chips business as a form of service at the Al Usmaniyah Islamic Boarding School, Jombang. In this case, branding is an important element in promoting local products based on the potential of natural resources, namely bagasse. Through practical and theoretical approaches, this program is expected to increase santri's knowledge about the importance of branding in the business world, as well as provide practical skills in managing small businesses. In addition, students will be trained to utilize social media and Word of Mouth (WOM) strategies to expand market reach. The results of this activity are expected to not only improve the entrepreneurial abilities of the santri but also strengthen the sustainable identity of local products.
Keywords: Branding; Community service; Economic empowerment; Social media; Sugarcane dregs chips
ABSTRAK
Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman tentang perlunya strategi branding usaha Keripik Ampas Tebu Sachiips sebagai bentuk pengabdian di Pondok Pesantren Al Usmaniyah, Jombang. Dalam hal ini, branding menjadi elemen penting dalam mempromosikan produk lokal yang berbasis potensi sumber daya alam, yaitu ampas tebu. Melalui pendekatan praktis dan teoritis, program ini diharapkan dapat meningkatkan pengetahuan santri tentang bagaimana pentingnya branding dalam dunia usaha, serta memberikan keterampilan praktis dalam mengelola usaha kecil. Selain itu, santri akan dilatih untuk memanfaatkan media sosial dan strategi Word of Mouth (WOM) untuk memperluas jangkauan pasar. Hasil dari kegiatan ini diharapkan tidak hanya meningkatkan kemampuan kewirausahaan santri tetapi juga memperkuat identitas produk lokal yang berkelanjutan.
Kata kunci: Branding; Kripik ampas tebu; Media sosial; Pemberdayaan ekonomi; Pengabdian masyarakat;
Downloads
References
Aristawidia IB. 2020. Kajian literatur penerapan strategi branding bagi kemajuan UMKM di era digital. Jurnal Manajemen dan Inovasi (MANOVA). 1; 1–13. https://doi.org/10.15642/manova.v1i2.351
Fajri A, Purwanto D. 2024. Pencapaian diferensiasi produk melalui strategi inovasi dan kreativitas usaha mikro kecil dan menengah. Kreativasi: Journal of Community Empowerment. https://doi.org/10.33369/kreativasi.v3i2.34872
Fasya Nurhaliza K, Zawawi Z, Warmana GO. 2024. Pemanfaatan media sosial Instagram sebagai sarana pemasaran digital guna mengembangkan branding UMKM Rusunawa Penjaringan Sari. Jurnal Pengabdian Kepada Masyarakat Nusantara. 5(1); 892–898. https://doi.org/10.55338/jpkmn.v5i1.2417
Feshago Panjalu J, Siti Muslikhah R, Lestari Wahyuning Utami T. 2024. Pemasaran digital untuk branding dalam pengembangan UMKM di Indonesia. Bisnis dan Manajemen. 22(1). https://ukmindonesia.id/ https://doi.org/10.61805/fahma.v22i1.109
Neissya IK, Mitrasary A, Frisca C, Arla D, Fadila, Rohma A, Rofifah R, Syarifah S. 2022. Analisis pengaruh branding terhadap keputusan pembelian suatu produk.
Pono WS, Hendri, Ap AT, Kende H, Dwiranti F. 2025. Potensi dan skema pemanfaatan sumber daya alam di Kampung Armopa Distrik Bonggo Kabupaten Sarmi Provinsi Papua. IGKOJEI: Jurnal Pengabdian Masyarakat. 6(1); 19–31. https://doi.org/10.46549/igkojei.v6i1.521
Putri NLPM, Wismantara IGNN. 2022. Strategi branding dan pemasaran produk home industry “Keripik Talas” di Kelurahan Padangsambian, Denpasar. Kaibon Abhinaya: Jurnal Pengabdian Masyarakat. 4(1); 33–38. https://doi.org/10.30656/ka.v4i1.3108
Robiandi F, Saatrawan FD, Shoodiqin DM, Sains Teknologi Pangan dan Kemaritiman J, Teknologi Kalimantan I. 2021. Sosialisasi strategi pemasaran melalui media sosial dan branding produk pada UMKM Food Street Prapatan Kelurahan Telaga Sari Balikpapan. Seminar Nasional Pengabdian Kepada Masyarakat. 2(1). https://www.journal.itk.ac.id/index.php/sepakat
Santosa S, Novianti R, Anggraeni T, Elizabeth, Gustriandi A. 2021. Strategi digital branding untuk meningkatkan penjualan UMKM Indonesia: studi pada UMKM Desa Gelam Jaya, Kabupaten Tangerang. National Conference on Applied Business, Education, & Technology (NCABET). 1; 202–214. https://doi.org/10.46306/ncabet.v1i1
Setiawati SD, Retnasari M, Fitriawati D. 2019. Strategi membangun branding bagi pelaku usaha mikro kecil menengah. Jurnal Pengabdian Kepada Masyarakat. 2(Februari); 125–136. http://ejournal.bsi.ac.id/ejurnal/index.php/abdimas
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Nabilah A. Putri, Muhadjir Anwar
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
License and Copyright Agreement
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. Please also carefully read IGKOJEI: Jurnal Pengabdian Masyarakat Posting Your Article Policy at https://journal.fapetunipa.ac.id/index.php/igkojei/policy/publicationethics
- That it is not under consideration for publication elsewhere,
- That its publication has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
Copyright
Authors who publish withIGKOJEI: Jurnal Pengabdian Masyarakat agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-NC-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
